Your brand lives in the public imagination. It exists as a perception, informed by every touchpoint you have with your audience. It is ever-changing. You can’t just tell people what your brand is—you need to show them. Your brand is the invisible thread that runs through your services, website, mail outs, emails, answering machine, and even your team’s behaviour. These daily connections are the battleground where your brand will thrive or fail in existing and future customers’ minds.
In today’s market, customers expect the brands they interact with to have an opinion. To take a stance. To stand for something. We design brands that connect to audiences through shared culture and values, and that explore the cultural tensions that determine loyalties and behaviours.
Brand discovery, brand strategy, concept testing &brand positioning.
Brand Naming
Brand name, product name, technology name.
Brand Messaging
Tagline development, positioning statement, brand story development, brand launch strategy and branded content.
Visual Identity
Logo Design, Marketing Collaterals, Branded Templates.